E-commerce assessments

UNCTAD eTReady – eTrade Readiness Assessments


eTrade Readiness Assessments (eT Readies) provide a snapshot of the e-commerce ecosystem in developing and least developed countries and regions for each of the seven pillars of the eTrade for all initiative, which are key to embrace their digital transformation: e-commerce assessments, ICT infrastructure, payment solutions, trade facilitation and logistics, legal and regulatory frameworks, skills development and access to finance.  They also address challenges related to gender equality and measuring e-commerce and the digital economy.

The objectives of the Assessments are to: 

  • enhance knowledge on digital economic developments and their implications for national and regional development strategies;
  • strengthen stakeholders’ overall perception of e-commerce and foster public-private dialogue among e-commerce players;
  • identify the challenges and opportunities of e-commerce growth through a mix of quantitative and qualitative approaches (secondary data collection/analysis, focus groups and multi-stakeholders’ consultations, online surveys, targeted interviews);
  • setting up an institutional body (national committee) in charge of taking the e-commerce development agenda forward
  • identify priority actions with key stakeholders, in the seven key policy areas (integrated in the final eT Ready Action Plan); and
  • develop synergies and programmes between beneficiary countries and development partners to implement the eT Readies’ policy recommendations.

For whom

Private sector
Policy makers

Services offered

Policy Support & Policy Formulation
  • Assess your current e-commerce situation through an appropriate mix of quantitative and qualitative approaches (secondary data collection, focus group discussions, dedicated public and private-sector surveys, targeted interviews)
  • Identity opportunities and barriers within the seven key policy areas of eTrade for all
  • Encourage public-private dialogue and inter-ministerial cooperation for advancing digital transformation in your country
  • Develop an Action Matrix (or a more detailed, operational Action Plan), in line with the findings of your assessment, to support and accelerate the digital development agenda.
Technical Assistance
  • Increase access to technical support from eTrade for all partners
  • ‘Connect the dots’ between beneficiary countries and eTrade for all partners development priorities
  • According to the findings of the assessment, eTrade for all partners may develop their own technical assistance package.
Capacity Development
  • Empower local stakeholders, increasing their ability to master their own e-commerce development process
  • Increase peer-learning among actors engaged in e-commerce development.
Moving from Assessment to Implementation

In 2020, UNCTAD started applying its new Implementation Support Strategy – providing evidence on progress in monitoring and implementing recommendations emerging from the eTrade Readiness Assessments according to countries’ priorities. Outputs in the form of “implementation review reports” will serve as powerful tools to guide stakeholders’ engagement at the country level in view of accelerate e-commerce enabling reforms and investment projects.


Partners of the eTrade for all initiative from international and regional organizations

Meet the beneficiaries

General Fact Sheets

The following fact sheets are now available with a summary of the key findings and policy recommendations.

Fact sheet based on the key learnings of the 10 first assessments: Bhutan, Cambodia, Lao PDR, Liberia, Myanmar, Nepal, Samoa, Senegal, Solomon Islands and Vanuatu.


E-Commerce Readiness Assessment and Strategy


ICT Infrastructure and Services


Payment Solutions


Trade Logistics and Trade Facilitation


Legal and Regulatory Frameworks


E-Commerce Skills Development


Access to Financing



African LDCs Assessments

Key findings and recommandations from the African LDCs assessments


Policy Impact Notes

UNCTAD Rapid eTrade Readiness Assessments of Least Developed Countries
Policy Impact and Way Forward

A summary of key findings and recommendations found in the 18 Assessments carried out so far.


eTrade readiness Assessments of Land-Locked Develpoing countries

A summary of key findings and recommendations of  the eTReadies of land-locked developing countries (November 2019)



Implementation Reviews

‘Fast-tracking implementation of eTrade Readiness Assessments’

UNCTAD’s first comprehensive review of the status of implementation of recommendations contained in the 18 countries’ eT Readies conducted by June 2019 (December 2020)